| About Us | |
| Company Background and History | |
| David Crawford Trading Pvt. Ltd. was founded in Mumbai, India in 2009 by David P. B. Crawford. David is the great great nephew of Arthur Travers Crawford who was the first municipal commissioner of Bombay, India between 1865 and 1871. During Arthur Travers Crawford’s tenure as commissioner of Bombay, he established Crawford Market for the purpose of centralizing the trade of goods. Crawford Market, as the first building in India to have electricity (in 1882) and as the largest operational market in India, holds an important place in history for its role in establishing Bombay (now Mumbai) as India’s center of commerce. | |
| The Crawford Market Brand | |
| We operate the brand name Crawford Market™. Our current branded products include candles, in 5 fragrances and 3 styles and two price ranges for the lifestyle segment of India and abroad. Our Exquisite line, pure beeswax, is extremely high end and designed for the customer that only wants the best. Our Eco Candle is designed for the branded lifestyle shops in tier 1 and tier 2 cities popping up all across India. The line is a viable alternative to the standard paraffin candle, but will not release toxic fumes of cancerous pathogens. Our Surya line is designed for the tier 2 tier 3 tier 4 and rural areas of India. It's unique selling proposition is that it burns 30% longer than competitors and releases a minimum of 60% less toxic fumes. Short-term future products include other fragrance products and a skincare products that rejuvinate skin helping the body to rebuild skin cells. Longer-term future products include food and beverage items and a deeper extension into India's FMCG market place. | |
| Company Mission | |
| Crawford Market™ Branded Products creates value for customers by delivering high-quality products that exceed customer expectations.Respecting the value for money equation. We aim to generate positive social impact by bringing natural, eco-friendly and nutritious products to the market while creating fair employment opportunities and supporting India’s growth. |
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| Company Values | |
| Quality. Our products use the highest-quality raw materials and recipes and are designed to ensure a pleasurable experience for the consumer. The packaging and labeling likewise conveys quality. All-Natural, Eco-Friendly and “Good for You”. Our products are made using natural and eco-friendly materials to the highest degree possible. Our products in the foods categories will be enriched and supplemented with whole grains and other nutritive components. Made in India. Our products are made in India, and use India-sourced raw materials. Social Impact. Our products are made via partnerships with organizations and manufacturers who promote local producers of our raw materials. We hire our team members with the assistance of local NGOs and provide a fair wage, safe work environment and opportunity for advancement. |
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| Social Impact | |
| Raw Materials. We have partnered with Under the Mango Tree, a social enterprise, for the procurement of our beeswax from Indian farmers. Under the Mango Tree operates an NGO called The Hive which provides farmers with beekeeping boxes so they may supplement their income through the sale of honey and wax. Employment Opportunities.We have partnered with a local Mumbai NGO called the Community Outreach Programme – CORP. CORP is a 30+ year old NGO which provides extensive support for women and children in 13 Mumbai slums, including daycare/creche, afterschool programs, senior citizen programs, vocational training, and residential support. Thanks to CORP’s recruiting assistance and employee oversight, we now have a team comprised of disadvantaged men and women who would otherwise have difficulty obtaining jobs. Now they work as our full-time, salaried, employees, earning a steady wage and working in our safe environment with extensive training and autonomy. Retail Partners. In addition to placing our products in “regular” retail venues, we seek opportunities to work with retailers who also promote natural, eco-friendly, NGO-engaged products. Our products are currently on shelves at Militi in Home World and at Mother Earth. We are in discussions with other similarly focused venues and will continue to extend our reach in India's retail space. |
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